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Prestigious Certification
Earn a completion certificate that signals structured learning, guided practice, and credible programme participation.
Certification Program in Digital Marketing with Applied AI
Learn from IIM Lucknow's expert faculty
Gain hands-on, real-world experience
Get career-ready with guided mentorship
2.3K+ students have already registered
Enter the following details to continue
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Programme Directors
Prof. Shweta Jha, Prof. Satyam
Why Choose This Course?
Learn with IIM's Strategic Depth, Lead with Global Impact.
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Future-Proof Career Gateway
Build digital marketing skills that align with modern growth, performance, analytics, and AI-assisted workflows.
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Practical, Data-Driven Marketing
Learn to think through campaigns using measurement, experimentation, reporting, and ROI-focused decision making.
Certificate eligibility: minimum 70% overall attendance and qualifying evaluation performance.
Toolkit
ChatGPT
Google Ads
Google Analytics
Meta Ads
Mailchimp
Claude
Gemini
Canva
Semrush
HubSpot
Notion
Perplexity
Course Details
Duration
6 Months
Course Mode
Online
Certification
from IIM Lucknow
- The big picture: Understand the fundamentals of digital marketing, how the industry has evolved, and how modern teams operate across channels.
- Meeting AI: Start with generative AI basics and see how tools like ChatGPT are changing research, ideation, and execution for marketers.
- Practical tools: Begin using AI-assisted workflows for planning, copy support, and faster day-to-day marketing tasks.
Fee Structure
Plan 1
Self Paced
Rs 9,999
Duration: 3 months
Plan 2
Mentor Led
Rs 24,999
Duration: 6 months
Modules
Self Paced
Mentor Led
Duration
Self Paced
3 months
Mentor Led
6 months
Training
Self Paced
Recorded lectures
Mentor Led
Live lectures in cohort format
Doubt Sessions
Self Paced
Not included
Mentor Led
Live doubt clearing sessions
Certifications
Self Paced
AWS Certification
Mentor Led
AWS Certificate + IIM Lucknow Certificate
Level
Self Paced
Basic to intermediate
Mentor Led
Basic to advanced
Projects
Self Paced
2 projects: 1 major, 1 minor
Mentor Led
3 projects: 2 major, 1 minor
AI Tools Access
Self Paced
Not included
Mentor Led
Free tools access
Placement Assistance
Self Paced
Not included
Mentor Led
Placement assistance, study material, and mock test series
Mentorship
Self Paced
Not included
Mentor Led
One-to-one mentorship with IIM faculty
Bonus
Self Paced
Not included
Mentor Led
1-hour meeting with company founder and director
Duration
3 months
6 months
Training
Recorded lectures
Live lectures in cohort format
Doubt Sessions
Not included
Live doubt clearing sessions
Certifications
AWS Certification
AWS Certificate + IIM Lucknow Certificate
Level
Basic to intermediate
Basic to advanced
Projects
2 projects: 1 major, 1 minor
3 projects: 2 major, 1 minor
AI Tools Access
Not included
Free tools access
Placement Assistance
Not included
Placement assistance, study material, and mock test series
Mentorship
Not included
One-to-one mentorship with IIM faculty
Bonus
Not included
1-hour meeting with company founder and director
How is this course different from others?
Features
This Programme
Other programmes
Feature
Combined Academic and Industry Mentorship
Learn from experienced faculty and senior marketers with hands-on exposure to real execution environments.
Primarily taught through general academic theory with limited exposure to tools, execution, and real-world product contexts.
Feature
Hands-On Product Projects & Case Studies
Integrates applied digital marketing, analytics, and AI through projects, business scenarios, and use cases.
Often rely on conceptual coverage with limited experiential or project-based learning.
Feature
Industry-Relevant Curriculum
Curriculum is designed for modern digital marketers, emphasizing AI applications, performance analytics, and measurable outcomes.
Often stay limited to introductory topics with minimal exposure to how modern teams actually work.
Feature
Certification & Career Signal
Carries a stronger learning signal by combining structured training, guided practice, and institution-backed credibility.
Certificates can feel generic, less distinctive, and weaker as a hiring or credibility signal.
Feature
Campus Immersion
Includes an optional campus immersion touchpoint for in-person learning, networking, and cohort connection.
Usually offer no campus immersion or meaningful on-ground learning opportunities.
The Future Of Digital Marketing with Applied AI is Here
$786
Billion
Billion
is the expected growth for advertising and digital marketing by 2026.
Source: industry outlook, 2025
$1,005
Billion
Billion
is the projected revenue for the mobile advertising market by 2032.
Source: market forecast, 2025
“Digital marketing plus AI fluency will define the future of business growth.
About IIM Lucknow
The Indian Institute of Management Lucknow is a nationally recognised management school known for rigorous academics, applied research, leadership development, and strong industry engagement. Its learning ecosystem emphasizes multidisciplinary thinking, innovation, and entrepreneurial capability for future-ready business leadership.
NIRF 2025:
Ranked among India's leading management institutions, reinforcing IIM Lucknow's standing as a nationally recognised business school.
Entrepreneurship & Social Impact:
Encourages innovation and social responsibility through entrepreneurship initiatives, partnerships, and startup-facing programs.
Future-Focused & Multidisciplinary:
Offers multidisciplinary, future-ready learning across analytics, policy, strategy, leadership, and emerging business contexts.
Research & Global Outlook:
Builds analytical and globally aware leadership through research centres, collaborations, and broad managerial exposure.
FAQs
The program spans 6 months, offering a structured and immersive learning journey designed to equip you with in-demand digital marketing skills.
Contact us
W
WhatsApp us
For programme queries, connect on WhatsApp at +91 88823 39893.
@
Email us
Reach the admissions team at eduvedatpc@gmail.com.